DecisionLab - Analysis and marketing

Positioning

Stand from the crowd with a crystal-clear market position for added business value

Your market position transcends individual products, advertisements and campaigns – it is the constant of your company value in turbulent times, and should be at the core of your company strategy.

But the defining of the right positioning in regards to internal and external stakeholders can be an overwhelming process – as is keeping the strategic focus at all times, not just on short-term sales goals. DecisionLab provides the analytical basis for sound positioning, as well as the strategic input and communication to make the positioning a reality.

Product launch

Break through with a successful product launch in a crowded media space

A product launch can make or break a business – companies should not gamble with this opportunity, but base it on sound marketing decisions and their market position.

Using a broad range of analytic tools, DecisionLab can support a product launch in regards to timing, marketing efforts and communication concept. With state of the art emotional segmentation and a data-driven approach, you can greatly improve the odds of the product becoming successful and contributing to the overall positioning and brand of the company.

Pre-Acquisition – Marketing due-diligence

Whether you are acquiring a retail chain, a shoe producer or an online business, understanding the most useful source of value in your target company’s business is a key factor to your success.

Take a deep look at their customers, marketing system, product portfolio and brand strengths before you even approach your target for a possible merger or acquisition.

Ask yourself the following questions and get an independent and expert view on them:

• What is really unique about my acquisition target?
• How valuable are their customers?
• How strong is their market position?
• How can I optimise the marketing system?
• What is their brand value?
• How much added value can repositioning create?
• How valuable is their online business?
• How valuable are their online clients?
• Can I optimise product launches and harmonise the brand portfolio?
• From a marketing/sales perspective, what are the necessary conditions for success in the planned acquisition?

We identify your target company’s current market position and those of its competitors. We also determine its potential for a repositioning strategy, the opportunity for growth, the brand essence and its value. This includes in depth customers insights, positioning analysis, brand portfolio optimisation, and the optimisation of the marketing system.

Before your next acquisition, get an independent view on marketing. Ask an expert.

Cross-sales

Increase sales per customer and share of wallet – while driving down acquisition costs

The most profitable client is the one you already have. Use this fact to build a more profitable business on your existing customer base.

DecisionLab can assist this process with thorough customer insights and a targeted conjoint analysis; finding the optimal cross-sell package depending on key segments and variables, while uncovering the communication concept needed to kickstart the upsell.