Facemotions – Our latest innovation
95% of consumer choices are emotional, but understanding and measuring emotions although fundamental in marketing research, is extremely difficult in practise.
Simply asking questions does not work: the problem of symbolic representation and continuity. We subscribe to the view that facial expressions help us to infer emotions. Automatic facial expression measurement is now a reality, and so are emotions.
What is available today to correctly measure emotions has the following implications:
- Data collection in labs (i.e fMRI brain imaging and facial EMG )
- Small sample for statistical validity and segmentation
- Expensive and time involving
- Expert skill sets requirement (neuroscientists, psychologists etc)
We have solved all problems. Please download the presentation of our innovation and how we apply state of the art computer vision technologies and latest research in facial expression recognition, in market research and consumer tests.
Facemotions is patent pending. Contact us to learn more.
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How knowing what customers are feeling will change your business
By Carmine Gioia, Timothy Llewellynn & Matteo Sorci
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