World leading manufacturer of medical instruments
This client sought to strengthen their market position toward existing and potential clients globally. The task required a suite of services: Comprehensive multi-country trends analysis, market positioning, consumer behaviour and segmentation, mission, tonality, payoff and in depth analysis of customer behaviour. These resulted in the development and implementation of the future global brand platform. For the launch of their latest product, DecisionLab helped determine its positioning and developed and implemented the campaign.
International producer and developer of video games
In order to identify opportunities for growth among hard-core and moderate video games users, DecisionLab set about uncovering extensive consumer behaviour insights.
DecisionLab conducted the market scoping and determined the optimal positioning strategy for the the launch of their new game.
A leading national online communication service provider
The company needed to increase sales to existing customers and also reach a far broader target customer group.
DecisionLab identified the optimal target group, the product/service mix and concept that would maximise cross sales to existing clients. We also found just the right product/service bundling to improve penetration in a broader target group.
Leading German manufacturer of home decoration
This client has a large portfolio that includes some resoundingly successful products but recent new product development had not brought the expected financial results.
We assisted in finding out under just which core brands, product categories growth should be focussed.
International distributor of food and beverage
With distributors becoming more and more powerful, and a general decline in demand, the company wanted to strengthen its market position and identify a new and much stronger concept that could support sales, and be rolled out in a cost efficient way.
Global retail sport chain
This client wanted to strengthen its position in a market where retailers had begun to identify price as the only point of differentiation.
The task was to identify the most attractive consumer segments, the market position and the optimal shop product mix to maximise profit.
Global manufacturer of innovative clothing
For this client we identified new sales growth opportunities and stretched the current value proposition into new consumer segments.